TikTok was one of the fastest-growing short video platforms in India until it was banned two years ago by the Indian government due to privacy concerns about the developer’s ties to China. However, it appears like the ByteDance-owned app is planning a comeback in India with the help of a new collaboration.
According to the Economic Times, Bytedance is looking into the possibility of resurrecting the popular TikTok app in India through a new relationship. In addition, the company intends to rehire former employees and re-enter the market. In India, the corporation is in preliminary talks with the Hiranandani Group about forming a collaboration.
For those unfamiliar, the Hiranandani Group is based in Mumbai and is one of India’s leading real estate developers, having projects in Mumbai, Bangalore, and Chennai. Yotta Infrastructure Solutions provides data centre operations, while Tez Platforms, the company’s consumer services arm, was just launched. It plans to invest up to Rs 3,500 crore in the new business over the next two to three years.
“There have been no formal negotiations with us yet, “There have been no formal talks with us yet. But, we have been informed of the plans. As and when they come to us for approvals, we will examine their request”. If TikTok returns to India, it may partner with Tez Platforms, Hiranandani’s consumer technology company, or store data at the group’s Yotta Infrastructure data centres.
According to the source, Bytedance is also actively recruiting for new positions in India. If, and only if, the app is relaunched, it must adhere to the Indian government’s standards. This includes storing sensitive user data in India rather than outside the nation. Finally, it is unknown whether it will be released under the same or a different brand.