New RBI regulations led Google Play to suspend free trials in India.
The RBI’s new eMandate notification “calls for a further layer of authentication for recurring transactions via credit cards, debit cards, UPI, and other prepaid payment instruments (PPIs),” explains Business Today.
Due to these rules, Google has announced that it’ll pause new signups of auto-renewing subscriptions for users in India.
“Until the ecosystem challenges are addressed,” Google explains in an email sent to developers, the corporate also will temporarily suspend free trials and introductory pricing for users in India.
The rationale these features are going to be suspended until further notice is because they’re tied to how Google Play handles auto-renewing subscriptions: You currently can’t check in for a free trial or cash in of introductory pricing without also signing up for an auto-renewing subscription.
Subscriptions will still be available as single access passes that provide users one billing period of access (eg. 1-month access). At the top of the billing duration, Google says users will got to check in again so as to continue their subscription.
These changes enter effect in early May but won’t impact existing auto-renewing subscriptions or other markets. Google is recommending developers remove free trials and introductory pricing from their apps also as from any user communications.
Furthermore, Google recommends developers replace auto-renewing subscription SKUs in India with one-time product SKUs and add in-app messaging that informs users that subscriptions won’t automatically renew.