Samsung’s top phones have undoubtedly helped the company maintain its dominance in the drab global smartphone industry. According to Canalys, due to a generally poor economic situation and weak demand, global smartphone shipments fell 11% in Q1 2022.
Despite this, Samsung increased its market share in the last quarter as compared to the same period the previous year. Its market share has increased by 5% since Q4 2021, indicating strong growth in the first few months of this year.
Samsung Remains on Top of the Global Smartphone Market
For a variety of factors, the business environment in Q1 was difficult. The rise of the Omicron variant, China’s continuous lockdowns, the aftermath of the Russia-Ukraine crisis, and normally weak seasonal demand all had a role in the drop in worldwide smartphone shipments.
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Samsung commanded a 24 percent market share in Q1 2022, up from 22 percent in Q1 2021. In a competitive market, the company’s revised smartphone range allowed it to stay competitive. Samsung’s Galaxy S21 FE was one of the company’s first new gadgets in 2022. The Galaxy S22 series was released as a follow-up. It has also made aggressive enhancements to the Galaxy A series to boost its competitiveness even further.
The situation remains difficult for many of Samsung’s Chinese competitors. They continue to be hindered by a scarcity of devices at the low end of the market. As they try to deal with the slump in their home market, their plans to expand globally are being hampered.
Apple emerged in second place with 18 percent of the market in Q1 2022, as expected. The iPhone SE, which has subsequently become a key volume driver for Apple, has seen consistent demand. The top five brands include Xiaomi, Oppo, and Vivo.