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Krafton Released New BGMI Privacy Policy: Ensuring Data Protection and User Privacy
BATTLEGROUNDS MOBILE INDIA, commonly known as BGMI, is an immensely popular mobile video game that has captured the attention of players across India. As players immerse themselves in the intense battle royale gameplay, the privacy and security of their personal information are of paramount importance. In line with this, KRAFTON, Inc. and its affiliates have implemented a comprehensive Privacy Policy to protect the rights and data of individual players.
Effective from May 26, 2023, this Privacy Policy outlines the practices and procedures adopted by KRAFTON to collect and utilize personal information throughout the player’s engagement with BGMI. The company is committed to complying with all applicable laws and regulations governing the handling of personal data, ensuring the privacy and confidentiality of its players.
BGMI offers a range of game services, including the official site and various in-game features such as events, surveys, payment services, and customer support. KRAFTON acknowledges that information about players is necessary to provide these services and enters into contracts with players. Consequently, the Privacy Policy categorizes the information collected into three main categories: information obtained directly from players, information collected automatically, and information acquired from third parties.
What information will be collected from BGMI Players?
When interacting with BGMI, players may voluntarily provide certain personal information, including their nickname, email address, name, phone number, date of birth, gender, and country of residence. This data is primarily used for registration purposes, customer support, participation in surveys and events, and e-sports tournaments. It’s important to note that certain social features, such as game chat, may involve the disclosure of information that becomes publicly accessible.
Additionally, BGMI collects certain information automatically during gameplay and service usage. This includes device information (such as IP address, device ID, OS version), data generated during gameplay, device event information (e.g., crash reports), and browsing behavior on the official site and associated services.
How collected information will be used?
To enhance the player experience, BGMI integrates with third-party platforms such as Google, Apple, Game Center, Twitter, and Facebook. In such cases, the Privacy Policy outlines the information collected from these platforms, including profile/account details and purchase history.
Safeguarding user data is a priority for BGMI. The Privacy Policy explains the use of cookies and related technologies to recognize users’ browsers or devices, understand their interests, and provide essential features and services. The policy emphasizes that players can manage their cookie preferences through their browser settings. Additionally, the Privacy Policy highlights the use of website/app analytics services, including Google Analytics, to improve the site and game offerings.
The collected information serves several purposes, including operating the game service, conducting events and surveys, ensuring technical stability, preventing cheating and inappropriate gameplay, analyzing player trends, and providing customer support. KRAFTON ensures that the processing of personal information is carried out within the legal framework, with legitimate interests, and with the necessary consent from players.
While KRAFTON values player privacy, certain instances require sharing information with contracted third parties. These parties include program restriction providers, cloud computing service providers, payment service providers, marketing platforms, online survey service providers, customer service providers, and e-sports event organizers. Such sharing is done to enhance the gaming experience, offer tailored services, and comply with legal obligations.
To protect personal information, BGMI employs appropriate security measures to prevent unauthorized access, alteration, or disclosure. Strict access controls, confidentiality agreements, and safety procedures are in place to ensure the utmost privacy and data security.
The Privacy Policy also recognizes the rights of players, including the right to object to or restrict processing, access their personal information, rectify or delete data, and request data portability. It provides details on the process to exercise these rights and contact KRAFTON’s Data Protection Officer for any privacy-related concerns.
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