Nothing Phone 2 and Black Ear 2 Variant to be Sold In-Person at Bengaluru Pop-Up Store

London-based tech company Nothing is set to unveil its latest smartphone, the Nothing Phone 2, on July 11 in various global markets, including India. While the phone is already available for online purchase through Flipkart, Nothing is also introducing a unique offline buying experience for customers in India via pop-up stores called Nothing Drops. The company’s first Nothing Drops location in India will be established in Bengaluru, where customers can physically purchase the Nothing Phone 2 as well as the new Black color variant of the Nothing Ear 2 true wireless earbuds.

Led by Carl Pei, the UK brand aims to create a personalized buying experience for its customers. By visiting the Bengaluru pop-up store, customers will not only have the opportunity to buy the latest handset and accessories but will also have the chance to meet members of the Nothing team. Additionally, the company is offering special perks exclusively for those who make in-person purchases.

The Nothing Drops pop-up store in Bengaluru will open its doors to customers on July 14 at Lulu Mall, Gopalapura, Binnipete, starting from 6:30 pm IST. However, availability will be on a first-come, first-served basis, so enthusiasts are encouraged to arrive early. Apart from Bengaluru, Nothing Drops will also be established in other major cities worldwide, including London, New York, Paris, Berlin, Dubai, and Kuala Lumpur, from July 13 to July 15.

Prior to the offline availability, the virtual launch event for the Nothing Phone 2 is scheduled for July 11 at 8:30 pm IST. The event will be livestreamed on the company’s official website and YouTube channel, allowing tech enthusiasts to witness the unveiling of the highly anticipated device. Interested buyers can already pre-order the Nothing Phone 2 on Flipkart by placing a refundable deposit of Rs. 2,000.

The Nothing Phone 2 will be available in White and Grey color options. It has been teased to feature 33 LED lighting zones and will be powered by Qualcomm’s Snapdragon 8 Gen 1 SoC. The smartphone will also come equipped with a 4,700mAh battery, ensuring a long-lasting user experience.

Although the official pricing details are yet to be announced, recent leaks suggest that the Nothing Phone 2 could be priced between Rs. 42,000 and Rs. 43,000 in the Indian market.

With its innovative approach to product launches and the introduction of the Nothing Drops pop-up store experience, Nothing aims to create a distinct identity in the competitive smartphone market. As the company continues to expand its reach, consumers are eagerly anticipating the release of the Nothing Phone 2 and the opportunity to interact with the brand in person through its unique retail concept.

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