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Truecaller has released a report on Mobile App Growth Trends
Truecaller, the world’s top platform for authenticating contacts and banning nuisance calls, has released its inaugural Mobile App Growth Trends Report for Indian businesses. The development of gaming, fintech, education technology, and peer-to-peer social media has made seamless and number-based identity verification more crucial than ever.
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Truecaller’s verification solution enables this by providing a consistent user experience and assisting in the optimization of the user funnel for mobile web and applications. This research uses Truecaller SDK’s data to help businesses and startups understand growth trends for the year 2021. It shows how the ecosystem is changing and offers conclusions for the next stage of development.
The Truecaller Mobile App Growth Trends study includes thorough information on the top growth and adoption categories in India, as well as detailed insights on e-commerce, fantasy game apps, and employment websites. Also read, Truecaller Will Discontinue Call Recording Feature in its App
Some of the report’s highlights include:
- During the second half of 2021, Indian employment portals had a 108 percent increase in website traffic.
- The Fantasy Gaming category had the largest adoption in Rajasthan and Madhya Pradesh, with Sundays having the highest engagement rate and Monday had the lowest.
- In the Travel and Hospitality category, Tier 2 cities saw an increase of 216 percent in 2021.
This year, the company’s verification SDK passed a key milestone, with over 1 billion successful verifications on third-party mobile apps and websites. With the SDK solution, mobile apps and websites can optimise the user funnel by incorporating seamless mobile number verification.
Truecaller is now the primary means of number verification for its users, and the SDK solution has strong penetration with successful players across numerous industry categories.
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